Dec 02, 2008 · They want a Cadbury Dairy Milk in every Indian’s pocket. 2) Context: Availability of Cocoa: Chocolate consumption is gaining popularity in the country on increasing prosperity coupled with a shift in food habits, pushing up the country’s cocoa imports.
Apr 25, 2013 · Marketing Strategies: Cadbury Dairy milk is in the mature stage of the product life cycle, the reason being is that it is a well-established product since 1905. The maturity point is generally reached when about half the potential users have adopted the product.
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